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Raisin Bran is actually really sweet for a healthy cereal because the raisins that are included in the box are able to create a sugary note that the bran flakes never could. However, adults were very motivated by the idea that a bowl of cereal could keep their kid going until lunchtime every day at school, so kids probably didn’t get to have much say about the inclusion of a healthy cereal in their home. There is no doubt that children would have rather had Trix than raisin bran, and marketing at children was not a big enough draw to make kids ask for these healthy products to be in their cupboards. Kellogg’s and Post have both developed an identity that is very focused on healthy cereal products, and they make some of the classic cereals that kids probably asked for last on their list. These commercials are memorable, if only for being odd and a little creepy, but they must have done the trick since Post Raisin Bran continues to hold its own in a crowded cereal market. Then, when they wanted to target adults, they tried various versions of the singing raisins commercial, which included some candidly very strange-looking adults in raisin-colored body suits singing in bowls of milk. Post leaned more on children as their main market for many years, creating cute and cartoon-like commercials that were targeted at kids for many years. READ MORE: Sir Grapefellow Cereal (History, Pictures & Commercials) Most of their ads show strong and hard-working adults like fishermen, loggers, and other tradespeople who need to enjoy the hearty “two scoops” of raisins that have been added to every box of raisin bran. Kellogg’s switched to a targeted audience that was more adult fairly early on in the life of the brand. RAISIN BRAN CRUNCH SHORTAGE FULLThe name was trademarked up until 1944, but the US Court of Appeals for the Eighth Circuit ruled that this name could not be protected because it only described the ingredients and not something that could be uniquely protected.īoth Kellogg’s and Post have made a lot about the healthy nature of this cereal and have advertised it as being full of the things that kids and adults alike need to be able to work hard and get through the day. This product was the only one of its kind for 26 years until Kellogg’s and Post came onto the scene. The first Raisin Bran cereal was made by the Skinner Manufacturing Company in 1926. Kellogg’s makes the most recognizable version of Raisin Bran, but there is also a Post version that keeps up with Kellogg’s pretty well when it comes to sales. It brings out the flavor.There are various versions of this product on the market today, and the name “Raisin Bran” is not specific to Kellogg’s product. It takes so little time, there’s no reason to skip this step. Anytime I add pecans to a recipe, I toast them first in the microwave.
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